Starting an online business from home is now less expensive and easier than it has ever been. Today, just about anyone can afford to do it in their spare time.
You can bootstrap for under $100 to start. With today’s technology, starting an online business from home is very affordable for just about everyone. Definitely more so than a traditional brick and mortar business. Especially if that brick and mortar business requires employees and physical products.
Over ⅓ of the Internet is now built out on WordPress sites. A successful online business can be started from home on the WordPress platform for well under $100.
It is so simple and inexpensive. And yet, so many will still fail. Why? Because most people don’t understand what is actually required to be successful. I too have fallen victim to this in the past. Most people give up and quit way before they should. I call it “The Chasm.” Crossing the chasm requires time, patience and perseverance.
The Internet has perpetuated a global thirst for instant gratification. Unfortunately, this chips away at the mindset that is required for success with starting an online business from home.
In addition to the instant gratification mindset, the minimal financial investment required also plays a big role into this as well. Because after all, what do they have to lose? Way less than a hundred bucks, right? Ask me how I know. #beentheredonethat
Starting An Online Business With Little Money
Starting a bare-bones online business must have the following five (5) components. Fortunately, three of them can be accomplished without spending any money.
As I write this, I could buy a dot com domain for $6.88 for a year and cheap web hosting for $3.70 for a month.
This means I could start a brand new online business from a laptop on my kitchen table that would cost me $10.58 for the first month and then just the hosting cost of $3.70 per month for the following 11 months.
|1.||A domain name $10/year (or less) at NameCheap|
|2.||Web hosting – $3.70-$21/month at A2 or WPX hosting|
|3.||A WordPress theme – F*R*E*E to start|
Getting the perfect domain
Getting a great domain isn’t expensive but it can be challenging to come up with the perfect one. I usually make a list of the ones I like that are available and then sleep on it before I pull the trigger on the one I’m going to buy. I have bought quite a few domains and then realized the next day I should have waited. At an average of ten bucks a pop that can get a little pricey if you do it a bunch.
I recommend always trying to get a dot com domain if you can. That being said, I obviously didn’t do that with this site. But, I did get a dot com that redirects to it. That way, during a conversation or “elevator pitch”, I can just simply give out the dot com redirect rather than trying to explain the domain is misspelled with an “x” and has a dot win rather than a dot com. So, if it is easier for you to remember MyRocketLaunch.com, that will take you here too.
I just checked the availability of icantbelieveigotthisawesomedomain dot com at NameCheap. I can get it today for $6.98. I can get the dot net for $11.98. And, if I would choose to go with dot xyz, I could land that one for a buck today! Yep, only $1.00! But, is it really a deal? Probably not. I think dot xyz sucks. Especially when I can get the dot com for only five bucks more. You’re building a long-term business here. Don’t get too chintzy here.
I think it is important to make sure your domains are someplace other than where your hosting is. That way, if something crazy happens to one or the other, you still have half of the equation to work with. I’ve used NameCheap for quite awhile. I bought my domains from GoDaddy before that. I really like NameCheap and intend to continue to use them for all of my domain needs for the foreseeable future.
The host with the most
There are cheap, shared hosting alternatives out there that enable you get your site rolling for very little.
For instance, A2 Hosting is currently offering shared hosting for only $3.70 for the first month. Not near as fast or good as WPX Hosting but less expensive for sure. WPX is a touch over $20 bucks per month to get started with them. Even though it is considerably more expensive to go with WPX, I personally feel it is money well spent.
The way I look at it is this: It costs me about nineteen bucks a month more to host my site on WPX than it would with shared hosting at someplace like A2. That’s less than five bucks a week and less than a dollar a day. I blow twenty bucks on stupid shit each month. Spending a little extra for the speed, uptime and tech support WPX offers is well worth it in my book. Just remember you get what you pay for.
Whatever you do, stay away from all things EIG. Endurance International Group (EIG) has bought up over 60 web hosting companies. BlueHost and HostGator are two of them now owned by EIG. EIG hosting companies do NOT have your best interests at heart.
I absolutely love WPX and will continue to use them right from the beginning on any new sites I build out. That being said, know there is a less expensive alternative you can begin with if your startup funds are tight. If you do go with A2 or another cheap hosting provider to begin with, WPX tech support is second to none and will be able to quickly and easily transition your site over to their servers.
Choosing a WordPress theme
At the time of this writing, I use Rocked Pro from Athemes on this site. I started out with their free version and then upgraded as soon as it made sense for me to do so. I really like the look and feel of this theme and it is pretty fast.
That being said, the Astra theme is even faster. The Astra WordPress theme is well-known within the WordPress users community. It is light, nimble and lightning fast. And, you can still start out with their free version if you are starting out on a shoestring budget.
I continue to vacillate back and forth with the idea of switching this site over to Astra. On the one hand, I know it would be faster. How much faster, I’m not really sure. And, I’m not sure how important that little bit of speed increase would actually be.
I’m fairly technologically adept but I know there would still be a learning curve associated with the transition. And, I know the absolute most important thing I can do to grow my site is to continue creating additional badass content that readers like you will enjoy and find extremely helpful. I may eventually just end up paying a professional to do it. The next site I build will definitely be built with Astra though.
Heavy traffic in a good sense
When we are wanting to fly down the freeway, heavy traffic is the last damn thing we want to hear about. Not so when it comes to building an Internet based business from home though. In this context, heavy traffic is the secret sauce that has the ability to change your financial situation in ways you never even dreamed possible.
The bad news is it’s not going to happen overnight. What’s that? You were looking for a get-rich-quick scheme? Sorry, you’re in the wrong place if that’s the case.
Seriously though, you need to plan on putting some serious time and effort in if you are serious about creating an online business from home. Earlier, we discussed monetary expenditures required to start your business but the other expenditure required is your time and effort.
Plan on it taking two to five years to get it put together properly. This is where the boys over at Income School can really help speed up the process for you with their absolutely outstanding course called Income School – Project 24.
Project 24 teaches you to stand up your cash-flowing online business in 24 months or less.
They teach concepts they have developed and perfected. Concepts that totally go against the grain of the mainstream search engine optimization accepted practices most are still clinging to. They teach today’s SEO that is tried and true. Their concepts have been tested, perfected and implemented over and over.
They teach you exactly how to find underserved markets via Google searches and then create excellent content that is exactly what the searchers wanted and needed to begin with. Once you fully grasp, learn and implement the concepts they teach, it’s akin to shooting fish in a barrel. To say it is extremely cool would be a total understatement.
Jim and Ricky have done this many times with different websites and now they teach others how to do it too. I have learned a ton from them and you can too. Will this add to the initial cost of starting your site? Yes. Will it be worth it in the long run? Absolutely!
Even if you can’t afford to buy their course right now, that’s okay. Those guys are all about helping as many people as possible to build a business most only dream of. They offer a ton of excellent free content on their YouTube channel, website and podcast that can get you pretty far.
All I ask is that when the time comes for you to buy their course, I would really appreciate it if you come back here to Advance Dynamix and buy it from the link here. As you know, I’m an Affiliate Marketer and these affiliate links are how I make an income from my business.
This is an extremely important part of building your online business. But, you have to have the other four in place before monetization can kick in. I go into great detail in this blog post about the different ways to monetize your business and exactly where you can find the products you need to do so.
This is something I differ with Jim and Ricky a little bit on. They emphasize building traffic and then monetizing with ads. I used to hate the idea of putting ads on my site but I’m beginning to warm up to that a little more as I continue to build my business.
They used to really like using Amazon products to monetize their sites too. I personally, am not a big fan of physical products.
I’m a huge fan of digital products for a multitude of reasons. There are many different digital avenues you can go down for awesome products. A few are my favorites are eBooks, digital training courses, software, software as a service (SaaS) web-based solutions and subscription services.
Additionally, I believe it is extremely important to have a solid mix of low, mid and high-margin digital products available. Those one or two high-margin products you offer are what will be the game-changer for your business. In this blog post, I tell the story of a low-profit physical product business I was trying to make work before I started Advance Dynamix.
Take Massive Action!
What it all comes down to is, you taking massive action. I failed many times in the past because I didn’t understand what “Crossing The Chasm” meant. Once I was told it was going to take 2-5 years of hard work on my part before I got my business off the ground, my mindset was changed to where it needed to be. I hunkered down and got to work. The rest, as they say, is history. Get your head right, dig in hard and don’t give up. You’ve got this!