How To Find Motivation
We all struggle with how to find motivation from time-to-time. Finding motivation to keep working on a business that still hasn’t produced any income can definitely prove to be even more difficult.
Choose a niche you have a strong interest in
The first step is to make sure you choose a niche you are ultra-interested in. Don’t make the noob mistake of trying to choose a niche you think is going to make you more money rather than a niche you have a strong interest in. You’ll never make it work. I can’t stress enough how much work is involved in getting your affiliate marketing business off the ground. It’s hard enough to stay motivated with something we are very interested in. Let alone trying to put something together with a topic we are only remotely interested in.
When I was growing up, my mom owned a fire safety business. We sold and serviced fire protection equipment such as fire extinguishers. She didn’t have a huge interest in fire protection equipment (and neither did I for that matter). She had just started the company with her ex-husband who had been a fire-fighter at the time. He worked 24 hours on-shift and 48 hours off-shift. They were looking for an opportunity to start a business that would make extra money on the days he wasn’t on-shift at the fire department.
It wasn’t a bad business but it definitely wasn’t the perfect business either. It was dirty, you were in the elements and your time was tied to your income. Mom divorced that guy and she and I ended up with the fire extinguisher business. We continued to run it for a couple of years. I found a job that paid better and moved on. Mom hired a guy to replace me and continued for a few more years but eventually closed up shop. Her heart just wasn’t in it.
Steve Jobs once said, “If you are truly passionate about what you do, that passion will guide you.” On the opposite side of that coin, doing something you aren’t interested in totally sucks!
Keep your eye on the prize
Where do you work? You need a “Content Creation Spot.” Someplace that totally get into the right mindset and grind it out without interruption. Do you have an office set up in your house? Perhaps the kitchen table? Maybe you work in your basement? Wherever you are working from, decorate the area with pictures of short-term and long-term goals.
As you probably know, I like cruise ships. A specific cruise is a great short-term goal. Is there a particular cruise you would like to go on for one of your short-term goals? Print pictures of that cruise and hang them up in your designated work area.
Make sure you don’t stop with just your short-term goals. Larger, long-term goals are very important too. Perhaps you would like to own a million-dollar-plus home on a lake or the ocean somewhere? Maybe you have dreams of owning an electric orange Lamborghini Aventador? Maybe there is a 100 foot yacht you have had dreams about? Whatever your dreams are, put visuals of them up around you to help you stay motivated. Don’t be skimpy here. These are your dreams. Make sure they are big enough! Periodically, give yourself a break and take a little dream time.
My dream time usually consists of mansions, yachts and supercars. Zillow and eBay are your friends. When I was a kid, The Robb Report was one of the most expensive magazines on the rack. I bought a copy more than once though. There is something magical about allowing your mind to drift off into areas most are afraid to even look at. Remember the song Money by Pink Floyd? How’d that line go? “A new car, caviar, four-star daydream. Think I’ll buy me a football team!”
Too many people go through life with no dream. If you haven’t read The Magic of Thinking Big by Dr. David Schwartz yet, do it now. This is important. Small thinking is a mindset issue you need to nip in the bud. The world is your oyster. No one can tell you what you can dream but you. If you only swing for the fences, you might hit a homerun every now and again. BUT! If you shoot for the stars, you are going to have a much better shot at least making it out of the park more often.
Writing your goals down is another very important piece of the pie when it comes to looking for ways on how to find motivation. The local hardware stores sell 4’x8’ sheets called Smooth White Hardboard Wall Panel. These have the same finish as a dry-erase board. You can get them for about $15 a pop. Put a couple up on the walls of your office and get a pack of dry-erase markers. Bam! All of your goals will always be right in front of your eyes now. Easy peezy, lemon squeezy, yeah?
In addition to writing your goals down on the wall, you should carry them on your phone as well. Everyone has a smartphone these days. Install Google Docs on your phone. Name one goals and get them written down there. They will always be digitally accessible to you now whether you are on your phone or a computer. The cool thing about Google Docs is it autosaves so you never have to worry about forgetting to hit save and subsequently losing something you have worked on. Another really cool thing is you can update a document on your phone and your new version is automatically updated to your laptop or any other device you are using Google Docs on.
As you might imagine, I don’t only use Google Docs for tracking my dreams and goals. This app is damn handy for just about anything you can think of. Google has made Microsoft Office an obsolete dinosaur. I have joked in the past about Google potentially taking over the world some day. Seriously though, the things they have given us are nothing short of amazing. Maybe I will write a future post on all the ways Google can be beneficial to your business.
You are going to be spending a ton of hours in your “content creation spot” in order to get content up to the level it needs to be at. As you are working, periodically, take a couple of seconds to look up at the photos. Just a quick reminder to keep you going. Even seeing these photos subconsciously will help to keep you motivated.
Go In With Your Eyes Wide-Open
If you have read some of my previous posts, you probably know this was my major downfall in the past. As Tony Robbins says, “I was a dabbler.” Don’t be a dabbler. If you are going to be successful, you have to be all-in. This isn’t some bullshit game. The stakes are very real here. When done properly, there is an absolutely huge potential attached to the affiliate marketing business model. That being said, there is an absolutely huge amount of work required as well. You have to be ready, willing and able to do all of the work that is required of you and to stay in it even after you don’t want to.
Today is Saturday and my day off from work. I woke up at 5:30 this morning and started working. It is now 7:30 in the evening. My family is sitting around the TV, watching a rerun of ET. I am sitting here with them but I have headphones in and am still working away. So far, I have finished a 3,000 word post I started yesterday, knocked out another 1,800 word post and am currently working on this one that should end up somewhere around 1,700 words. Not too shabby for a day off, huh? My wife is a saint. I’m fortunate she isn’t on my ass for spending my days off all wrapped up in my business. Maybe she’s just happy I’m sitting here with the fam rather than being out at the bars or whatever.
Do you know why employers give so much weight to college graduates? It’s not because they are smarter than anyone else. Most people think that’s the reason. Not so. It’s because it’s so easy to QUIT! 70% of those who go to college drop out without getting a degree. That is absolutely huge. Employers don’t want to hire quitters. That’s why.
If you are ever doing interviews and one of them is a Navy Seal, you probably want to hire them on the spot. First off, it takes a great deal to even be able to try out for a shot at the Seals. But those that actually make it all the way through are few and far between. Those guys are anything but quitters and dabblers. Much respect!
Proper Programming Will Fuel You
You are responsible for motivating yourself. I’m sorry if that sounds harsh but it is a fact. Now that doesn’t mean you can’t use the help of outside sources to pump you up. By all means, you should! But, YOU must grab the bull by the horns and make shit happen yourself! No one is going to do it for you. Those who aren’t self-starters work for those who are. Remember that.
Optimism and tenacity are two qualities that can and will help to keep you highly motivated. If your levels are low on these, you need to fuel up! Tony Robbins, Zig Ziglar, Gary Vaynerchuk and Grant Cardone are a few names that can help charge your motivational batteries. Listen to podcasts like EoF by John Lee Dumas. Go to YouTube and search for the word “motivational.” I like to use search terms in Google like “Affiliate Marketing Success Stories.” Read stories about those who have done what you want to do.
Even if you are highly motivated, you should be pouring fuel into your head from these sources on a daily basis. If your motivation levels are lacking, you should be hitting these sources of high-motivation even harder.
Ultimately though, you must always remember, the most important part of your day is hitting that publish button. You can’t spend all of your time motivating yourself. Whether you are blogging or vlogging, if you aren’t hitting the publish button on a daily basis, you are going in the wrong direction.