In the past I have always believed it made the most sense to “put all of your eggs in one basket” and focus all digital marketing onto one platform. My thought was the time used to learn additional platforms was time wasted that would be better used on learning your chosen platform better. Part of my logic was because each platform had such huge numbers for their base. I felt like it made more sense to completely master one before going on to another one.
A couple of things were taking place that made me realize a decision change was in order.
The right things happen when you are doing the right things. Instead of listening to the radio, I was going through another book on Audible as I drove down the highway yesterday. The book in queue was Gary Vaynerchuk’s “Crushing It.” (Absolutely amazing book by the way). In the book, Gary Vee is talking about the necessity of using multiple digital venues to build your personal brand. Digital stages such as YouTube, Instagram, Twitter and Facebook. As you may be aware, my initial pick was Facebook just because of the sheer volume of users and interaction associated with it.
Hearing Gary talk about the need to use others as well got my wheels turning. I suddenly recalled Grant Cardone talking about the same topic in 10X. Grant says he doesn’t care if you like him or hate him, he just want you to know his name. He talks a lot about having an omnipresence. He wants his brand to pop up every time somebody turns around.
Then after giving it a little more thought, it occurred to me that Kevin David does the same thing as well. Kevin David offers courses on many different social media platforms. All of these guys who have done much more business than I have we’re doing it differently than me. It doesn’t take a rocket scientist to figure out who was right and who was wrong. So, I stand corrected and I admit it.
Additionally, the second thing that had been happening way too often involved my marketing campaign with Facebook. All too often, they would disapprove ads I spent a lot of time putting together. Most of the time, their reasoning for disapproving these advertisements was obscure and did not fit their rules and regulations. It was very aggravating to say the least. I was wasting a ton of time and effort for nothing.
When I weighed these two things together, it became very clear to me that if Facebook didn’t always want my advertising budget, I needed to find additional platforms that did want it.
Chew on this for a minute. The Interwebs wasn’t a thing 30 years ago. Back then, professional marketers had to rely on advertising platforms that were MUCH more expensive and didn’t have near the reach. Back then, the venues were television, radio, newspapers, magazines and direct mail just to name a few. All of which were EXTREMELY expensive and usually pushed startups by the little guys right out the window.
Today, you and I are blessed to be operating in the Digital Age. When closely examined, this is beyond exciting! Donald Trump, 44th President of the United States totally gets this concept. Love him or hate him you can’t argue with the fact he has mastered the art of relaying his message to absolutely everyone via social media. He has used this new technology via the Twitter stage to totally go out around the traditional media outlets and instantly share his message in a 100% accurate and unadulterated manner. Think the traditional media outlets are pissed off about that? Hell yeah, they are! He repeatedly calls them out on Twitter for trying to “spin” his message on their platform. Which message do you think is more accurate? The one he put out himself or the one someone with a different agenda reworked? BOOM! It’s definitely a new day and age. When you seriously think about this from a marketing standpoint, it gets REALLY exciting! The world is your oyster, go get it!
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