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Never give up

The things you MUST know before starting your affiliate marketing business

Dive in with attitude!

ATTITUDE (ADD-A-TUDE)/TENACITY – Without the right mindset, everything else is just a waste of time and money. Are you serious? Are you REALLY serious? In his book, The Millionaire Fastlane, author MJ DeMarco talks about moving from Chicago to Phoenix with no job and $800 bucks in his pocket. He says just getting out of the cold and dreary city of Chicago and trading it for the warm sunshine of beautiful Phoenix did wonders for his psyche. MJ says he could only afford a studio apartment that was so small his mattress stretched from part of the kitchen to part of the living room as it was strewn across the floor. From the minute he awoke until the time he drifted off to sleep again, he was working hard to move his business in the right direction. He knew where he was going and was prepared to get there, no matter what it took. MJ was TOTALLY serious and that tenacity paid him in spades. Today, MJ lives in a million dollar home in a very affluent suburb of Phoenix and is retired at half the age of most retired people. 

Everyone who knows me knows I have had an entrepreneurial streak all my life. Many of my close friends have told me through the years they know I will “make it someday.” What they didn’t know when they would say that is that I wasn’t giving it everything I had. Had I gone at any of my past endeavors with the same ferverence MJ had gone at his with, I too, would have reached that pinnacle way back when. As I said in my exclusive eBook, Make Money Online, I have been blessed (and probably somewhat cursed) with a great-paying job with awesome benefits. A job that I absolutely love. I began my career in 1988 and still wake up every morning excited about getting out there and making it happen and making a difference! Many of the people I work with are top-notch, highly-skilled individuals I am willing to trust my life with. That means a great deal to me. I started getting close to retirement and realized I was going to need an extra $1,500 per month in order to enjoy the same quality of life I had become used to. That set me on this course. I now realize I could have made this happen a long time ago. I was just too comfortable. 

As they say, when the student is ready, the teacher will appear. I stumbled across a Nathan Lucas YouTube video one day that really grabbed my attention. Here’s another bald dude (just like me) talking about how he began having success with his Internet marketing business after he committed to making it happen. When I heard that, it was my a-ha moment. I wasn’t COMMITTED! All these years, I had been dabbling. Just sticking my toe in the water and then at the first sign of adversity, I would quickly yank that toe back out and move on to the next set of shiny keys. My poor wife has put up with this for way too long. She is an absolute saint! If you’re reading this, I love you babe. Thanks for always supporting me even though I wasn’t giving it my all.

What’s funny, is that I had heard this message many times before but had just been too comfortable to get serious. For whatever reason, Nathan’s message really resonated with me. He was legitimate. He wasn’t trying to bullshit me. You see so many of these kids on YouTube who are Internet Marketers running around in their Lamborghini’s and such. Maybe they paid cash for them and maybe they didn’t. Either way, their intent with their supercar sidekicks is obvious. I’m sure a lot of people buy in to that type of hype. Nathan wasn’t flashing his supercar in my face. He was telling me that he was in the United States Air Force (still a government employee just like me) who was halfway to a very nice retirement by most people’s standards with his good job but was still generating a heck of a nice supplement to his income with his newfound love for Digital Affiliate Marketing. He was like me. He was 20 years my junior but nevertheless, we had a lot in common. I heard his message loud and clear. At that moment, I made a conscious decision to buckle down and get totally serious about this just like he did. Since that time, Nathan made over $700,000 in a year and left the USAF to spend more time with his family and his business. I suppose when my business starts making 10-20x my salary each year, I’ll probably bow out early too!

TAKE MASSIVE ACTION! – Most people fail. Or, put another way, most people just sail. They just don’t do what needs to be done in order to accomplish the goals they are going after. They may come out of the gate like a twin-turbo Lamborghini Huracan. But then, it becomes work, old, mundane work. Watching TV and playing golf suddenly creep their way back into the top spot for how to spend their time. This topic actually dovetails quite nicely with the first topic. As the tag-line in my logo says, Winners Never Quit. The other half of that is that Quitters Never Win. My family teases me about always being on my laptop when everyone else is hanging out. I try my best to balance the two. 

Tony Robbins has a MAP. He calls it his Massive Action Plan. Tony says we need to write our goals down in order to make them permanent. A former supervisor and damn good friend of mine used to tell us, “If it isn’t written down, it doesn’t exist.” I use Google Docs a lot. I have a Google doc that is devoted specifically to my goals. I review it often. Don’t just write down one or two words. Write down your WHY. For instance, one of my goals is a houseboat that is at least 70’x16’. You must be specific. Notice I didn’t just say I want a big boat. I know exactly what type of boat, exactly how big it needs to be, exactly what amenities it is going to have, etc. 

 I love my friends and family and we all love the lake life. This boat is going to enable us to all spend quality time together and continue to make more awesome memories.

Tony Robbins is an awesome guy. If you have never experienced his work, check it out. Many of his books are available on Audible. 

It’s easy to get caught up in busy-work and feel like we are taking massive action because we are so busy with our busy-work. Continue to ask yourself, “Am I taking massive action that is going to have a direct massive impact on what I’m working to accomplish or am I just fooling myself with busy-work?” My mom raised me with “Work Smart, Not Hard.” Sometimes both are required but SMART is ALWAYS a part of the equation. Peter Drucker once said, “There is nothing so useless as doing efficiently that which should not be done at all.” Ten years ago, a newly minted supervisor told me to do something that didn’t make any sense at all. I asked him why. He actually said, “Because it’s the way we’ve always done it.” Respect was lost that morning. 

NEVER, NEVER, NEVER GIVE UP! Many years ago, I attended a federal law enforcement academy that took nearly six months out of my life. At the time, it sucked like nothing has ever sucked before. It was absolutely excruciating. I had asthma as a kid, so bad that I spent a good chunk of my first five years of life in the hospital, looking out through an oxygen tent. Someone brought me a stuffed animal turtle one time. I remember like it was yesterday, they had to lay it on the top of the tent so I could stare up at it. I was just a little guy couldn’t even hold my stuffed turtle!

As I grew older, my asthma got better but running was never my forte’. There was a ton of running in the academy. I trained hard for it for 10 months. On graduation day, I had to run the mile and a half in under 14 minutes and 30 seconds. I came in at 14:14. Saved my job by 16 seconds! Whew! That was close. In the months leading up to that day, I was getting up at 3am on the days we didn’t run and going over to the track to run/train. Many of my classmates were sleeping off pizza and beer from the night before but I knew if I wanted it, I was going to have to put forth the extra effort. Thank God I did. Even with that additional effort, I still just barely made it. I remember hitting the locker room one morning after a “fun” run and another student from another agency, whom I had never seen before looked me straight in the eyes and said, “are you okay, brother?” I must have looked pretty damn bad! LOL Looking back, I wouldn’t change it for the world. However, at the time, I wasn’t sure I was going to be able to successfully make it through or not. I specifically remember one morning, during a break, I was standing there with my cellphone in my hand and the phone number of a previous employer loaded up and ready to hit send. All I would have had to do is hit the send button and a couple of minutes later, I would have had my old job back and would be done going through the hell I was currently experiencing. I put my phone away that day and fell back in. At the time, I didn’t realize the significant impact that one quick decision would have on the rest of my life. Today, when I look back on that morning I am so grateful I made the decision I made. Who knows, maybe if I would have hit send that morning, it would have forced me to give everything I’ve got to this business much earlier. Who knows!? The point is, you totally have the ability and potential to MAKE SHIT HAPPEN! Everything that happens in your life is a direct result of the decisions YOU make. I’ve said it many times before and I’ll say it again, AVAMSH! – Add Value And Make Shit Happen! 

We all get more income on a regular basis. We can use that income to learn how to make even MORE income. It’s not like that with time. We only get so many minutes. As Michael Landon once said, “If we were told when we were born that we were now beginning to die, we might live our lives more seriously.” So many just aimlessly drift through life. YOU can make a difference. Strive to do the things that have a positive impact in someone else’s life. Set goals, commit to those goals and then JUST DO IT!


DON’T GET CAUGHT BY ANALYSIS PARALYSIS – I’ve been “learning” for way too long. I’ve read a ton of books, bought (and actually gone through) many courses, listened to countless podcasts, and watched many, many YouTube videos and webinars. Do I still believe education is an extremely important aspect of this business or any other business? You better believe it! Leaders are readers and readers are leaders. That being said, at some point, it is time to do the proverbial “shit or get off the pot!” As Dr. Covey said in his bestseller, The 7 Habits of Highly Effective People, always continue to Sharpen the Saw! Over the years, I’ve spent a ton of money and time in an effort to make “it” happen. The bottom line is, WE are totally responsible for doing what needs to be done in order to move in the right direction. Do what I did and what Nathan did before me. Make a decision and MAKE IT HAPPEN!

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